“I didn’t understand a word you just said.”
That’s something we never want to hear.
Desert Fuels operates in an industry known for obfuscation. Or, as the rest of the world would put it, “notorious for needlessly using strange, little-known words (“obfuscation?!?”) to keep folks in the dark about what their industry is all about.” And remaining distant and mysterious suits the fuel industry just fine.
But Not Us!
Desert Fuels is all about demystifying and modernizing an archaic industry whose ability to communicate clearly with normal people has long been running on fumes.
Just because oil comes from prehistoric creatures buried deep in the earth millions of years ago, doesn’t mean the industry that produces and supplies it today has to operate like a dinosaur. Particularly when it comes to relating to the people, companies, and organizations depending on it to power their world.
Though we confess to also having our own unique way of describing who we are, what we do, and how we do it–we want people to understand what we’re all about.
Translation: Desert Fuels-speak is now free to the masses! We hope the glossary below communicates how seriously we take what we do, both for the customers we serve and the industry we represent (even if some of this sounds a bit tongue-in-cheek.)
Desert Fuels’ Definitions & Acronyms
WMUD – What Makes Us Different (other than our incredible people and prices.)
We’re determined to transform the old-school fuel industry with new, better, and more efficient ways of buying and selling fuel and serving our customers who keep it flowing. We’re “Refreshingly Different” and are “Changing Everything” by “Simplifying the Complex” and “Opening the Closed Doors” of an obscure industry. You get the picture.
Tier 1, 2, and 3 Fuel Supplier Status (T1, T2, T3): This is how we measure our market effectiveness in a given geographical region. It describes our forward progression in the areas we serve:
- Tier 1 = Premier Supplier: Where Desert Fuels purchases fuel from every major refiner and supplier, at both spot and contract prices, and is capable of selling it to anyone who buys at spot or contract pricing, or both. Basically, Tier 1 is an area where all of the infrastructure is in place for Desert Fuels to thrive, providing premier customer service and the most competitive fuel prices.
- Tier 2 = Partial Supplier: Where Desert Fuels purchases and sells fuel, while we grow the infrastructure of customers, suppliers, and transports that will propel us to be a Tier 1 Premier Supplier.
- Tier 3 = Pioneer Supplier: Where Desert Fuels is breaking into a region by establishing the relationships upon which the critical infrastructure will be built to maintain a robust industry presence and impact, furthering our goal to be a top-shelf IWFS, “Independent Wholesale Fuel Supplier” (more below).
Account Application: Not your typical “credit application.” The big credit-reporting companies (Equifax, Experian, Trans Union, and Dun & Bradstreet) may try to accurately peg credit worthiness, but the mounds of information they depend upon are often incomplete or incorrect, or both. We’re more interested in making customers, not sales. Those will come. Our primary goal is to build great relationships with our customers, so we can grow together over the long-haul. Click here and tell us about yourself.
ACH (Automated Clearing House): Synonymous with EFT (Electronic Funds Transfer.) This is our preferred method of payment, and assures buyers will have the highest number of payment days for their particular account. Slower payment methods typically reduce the number of available payment days.
Crexability: A term coined by our Dedicated Customer Account Managers that sums up both the creativity and flexibility they bring to solving some of the logistical challenges they face while serving our customers. It’s that kind of “outside the tank” (OTT) thinking that pushes us to find ways to get the job done, not excuses why we can’t.
Customer Account Manager (CAM): These are the guys at Desert Fuels who do it all. They are also known by other names: Dispatcher, Fuel Industry Savant, Fuel Pricing Genius, “Mr. I make it happen when others can’t.” Their responsibility is to do one thing and do it very well: To give our customers uncompromising service! They are our dedicated point of contact, a “one-stop-shop,” from terminal to tank, and just out-of-their-minds-crazy about being there to help, 24/7/365 (and leap years too.)
Customer First (CF): We see our customers as partners and are genuinely interested in their success before ours because it will lead to success for both of us.
Fixed-Forward Contract (FFC): One of the ways we make fuel-buying simple and affordable. Fixed-Forward is a type of contract we recommend to customers who need to meet an intermediate or longer range budget goal, for anywhere from one month to a year. In the right situation, a Fixed-Forward arrangement can be one of the smartest business decisions a customer will make in an entire budget year. Just ask, and we’ll show you how simple, easy, and economical a Fixed-Forward purchasing plan can be.
Fuel Delivery: In the “no-room-for-mistakes,” fuel-delivery process…Desert Fuels does everything, coordinating every single step from terminal to tank. Learn more here about how we do “Fuel Delivery & Fuel Delivery Service.”
Fuel Geniuses: We know that sounds cocky, but we try to know everything we need to be the most knowledgeable wholesale fuel supplier out there. And then we provide our customers with important, practical information and insights to help them cut through it all and make the best fuel-purchasing decisions. Between our Weekly Fuel Market Update, Industry Education, Company Updates, PowerFuel™ Smart App, and our team of experts, Desert Fuels stands head and shoulders above the rest when it comes to helping our customers buy fuel smarter.
Fuel Industry Education: This is one way Desert Fuels is “Opening the Closed Doors” of an old-school industry. We provide perspective into the fuel-buying and selling world. Desert Fuels’ business and industry experts regularly write “Enjoycational” features and blogs that inform and guide readers on how to buy and sell fuel smarter. You just don’t find such understandable, insider insights anywhere else.
Independent Wholesale Fuel Supplier: As in, “We are one of the largest Independent Wholesale Fuel Suppliers in the southwest, and we’re not stopping there.” For more on petroleum industry supply and marketing, check out our blog: ”Petroleum Distribution and Marketing: Many Forms, One Function.”
Opening the Closed Doors: We have OCD – we are compulsively obsessed with sharing industry secrets that you just won’t hear from other suppliers. Because we believe that if we all get smarter and learn how to buy fuel better, everyone benefits.
Order Confirmation: Fuel delivery logistics is a juggling art that not all suppliers perform well. That’s why we’ve established OC, to ensure that you know that we know exactly what you ordered, before it’s dispatched. Check it out here to see how we do it.
Personal Attention: Our Customer Account Managers (CAMs) take the time to get to know our customers personally. We’re building relationships, not just making sales. Take Mike Dewart and Scott Campbell, for example. They’re the backbone of our Customer Account Management Team. Before a new account is even turned on, they’re already learning the customer and pre-planning the logistics to make sure fuel will flow where and when that new partner needs it. They’re our customers’ BFFs – “Best Fuel Friends.” And there’s a whole team just like them, experts in their field and at the ready to meet our customers’ needs.
Phenomenal Buying Power: We have multiple sources of product in every region, giving us the kind of buying power that separates us from every other supplier. That means, we will never run out of fuel and we will always have competitive pricing. Click here and see why.
PowerFuel™: Our ingenious, new iPhone/iPad Smart App for serious bulk fuel buyers. PowerFuel tracks fuel price movement and provides simple, market-based suggestions to “Order fuel for Today,“ or “Order fuel for Tomorrow,” or “Wait to order fuel.” Plus, fingertip-ordering and delivery-tracking, all from the palm of your hand. Download PowerFuel here for free, and enjoy a 30-day free trial of the fuel industry’s “first-of-its-kind” technology that will revolutionize the way you buy wholesale fuel. PowerFuel will soon be rocking the Android world too.
Price Quote Guarantee (PQG): If we quote it, we guarantee it. When we quote in the evening, that price is yours for the next day, all day, no matter what happens in the market. Click here to learn more about our PQG.
Ridiculous Follow-Through (RFT): Translation: the way our Customer Account Managers (CAMs) tend to over-communicate, keeping our customers informed in real-time should the unexpected try to interfere with their orders. (Our CAMs have also been known to call customers out of the blue, just to see if everything’s OK, and offer to help if it’s not. (Isn’t that just ridiculous?!)
Simplify the Complex: The fuel industry is complicated and hard to understand, maybe even by design. Desert Fuels exists in part to crack the industry’s code and communicate, in normal-speak, to demystify an industry that’s been way too closed for way too long.
The Fuel Industry + Smart Technology & Innovation = Us! We’re unabashedly geeky.
Transforming the Archaic: Desert Fuels is passionate about making the old new — specifically when it comes to shaking up the archaic, time and money-wasting ways fuel companies have done business for the past century. Because we’re geeky, we’re always pushing the edge with the latest tools and technology, enabling us to do what we do quicker and less expensively. Translation: We’re able to consistently offer some of the most aggressive pricing out there. Now that’s TTA!
True 24/7/365 Availability: No navigating obnoxious phone trees here! Or waiting for a call center on another continent to take your number so someone a few miles away might (hopefully) call you back the next day. We’re talking real human beings on the other end of your line — the same Customer Account Managers you rely on during the rest of the world’s “normal” workday — waiting for your call, 24 hours a day, 7 days a week, 365 days a year.
Uncompromising Service: Our trademark customer service that sets us apart from every other company in the fuel industry. And with our all-day, every-day, round-the-clock live service, setting us apart from companies in most other industries too.
WFMU–“Weekly Fuel Market Update”: Our insanely simple, fuel market update covering New Mexico, West Texas/El Paso, Arizona, and Colorado–Front Range, sent directly to your email. It’s free, so sign-up here and we’ll do the rest.
Well, that’s probably more than enough for one sitting. Be sure to watch for “Desert Fuels’ Definitions & Acronyms, 2nd Edition,” already in progress.