Petroleum industry pro, Laurence Cohen, in a recent article about “Pricing Innovation” in the fuel industry, featured PowerFuel™, Desert Fuels’ first-of-its-kind iPhone app. Laurence contrasts Desert Fuels as “…a clear leader in innovation…,” setting the industry’s technology pace with breakthroughs like PowerFuel, a smartphone app that is redefining how wholesale fuel is bought and sold. Check out the article here; as an authority (see below) on fuel industry innovation, Laurence’s analysis describes the edge that establishes PowerFuel in a league of its own.
Laurence is a petroleum industry professional with an invaluable mix of Big Oil and technology experience. His company, Petroleum Pricing Consultants, LLC, is focused on working with suppliers to evaluate and improve their pricing strategy, processes, and systems. His company also provides advice to technology providers to help shape their solutions to meet the needs of the marketplace. Laurence has held key leadership positions in finance, strategy, pricing, and technology at BP, and has created innovative pricing solutions in use by numerous companies. Laurence holds an MBA in Finance from the University of Chicago and a BS in Chemical Engineering from the University of Illinois.