Price is clearly the single most important factor in why a consumer chooses one gas-station over another. Get the BEST price for your station, choose Desert Fuels.Price, location, brand, cleanliness, how well lit, etc. So many factors are taken into account when a consumer decides where they decide to purchase fuel. This is a question that has for a long time baffled store operators. No need to guess any longer. If you are a single store owner or a c-store (convenience store) operator, then this information is EXTREMELY valuable when deciding what area you think your station(s) can excel in.
There is a report put out annually by the National Association for Convenience Stores (NACS) called the “Consumer Fuel Report: Consumer Price Sensitivity” report. Where they went out and conducted 1,100 telephone interviews with adult Americans some questions pertaining to price sensitivity, I believe you will find some of the results amazing and pertinent to you day to day operations & bottom line.
When buying gas, which of the following factors is most important to you?
|Location of store/station||19||16||22|
|All of the above||1||Not Asked||Not Asked|
What does this mean for YOU the store operator?
Price is clearly the single most important factor in why a consumer chooses one gas-station over another. 70-75% of consumers believe it is the MOST important factor.
How to buy fuel a competitive price:
If you currently do not have a competitive price, that can cause your business to suffer greatly. Thus it is in your best interest to buy at the best price possible, as you will get more business if you can have the lowest price. If you can get the best price and/or a competitive price with Desert Fuels, why are you hesitating? We want to address some of the potential hesitations.
I already have a supplier for fuel and I get the best price possible.
Desert Fuels’ response: No one beats us in customer service, so whatever service you are currently receiving, you have not seen “good” customer service until you experience the Desert Fuels difference. Read a few of the testimonials. Are you sure you get the best price possible? Contact Mike Dewart and let us send you pricing for a week, no questions asked, and compare.
I am too afraid that my current supplier will stop selling fuel to me if I choose to buy fuel elsewhere:
Desert Fuels’ response: Ah yes, a very common tactic from bully suppliers. Don’t believe them, it is a lie. Those bully suppliers make money when they buy from you, so why would they ever say no to making money? Also, if they are serious, that supplier is poisonous, immoral, and using scare tactics to manipulate you. Get away from them as fast as you can. Become a customer of Desert Fuels, we promise we will never manipulate you, take advantage of you, nor will we ever use scare tactics to garner additional business. We let what we do, speak for itself. We don’t need cheap tricks.
I need a supplier who is consistent, cares about my business, is interested in how successful my business is, and has competitive prices every day, all the time:
Desert Fuels’ response: Look no further, that is the description of what Desert Fuels is all about. Get a credit application here, and become a happy Desert Fuels customer.