958x350-Fernie-Fierro

About Me. In Two Sentences:

We all set priorities. In my life those priorities are faith, family, friends, and the people that we choose to surround ourselves with.

My Ambition. In One Sentence:

That everyone knows who Desert Fuels is, what we stand for, and the people who are behind it.

Threee Questions:

Q1: What makes you tick?
A: I love my job because of the people I get to deal with. I love the relationships and eventual friendships that result from it; the challenges, and how to make it all come together for everyone’s benefit.

Q2: Outside of Desert Fuels, what else do you do?
A: I’ve always enjoyed interacting with people, whether they be customers, co-workers, etc. and helping them to achieve their own goals.

Q3: Why do you love your job so much?
A: I love my job because of the people I get to deal with. I love the relationships and eventual friendships that result from it; the challenges, and how to make it all come together for everyone’s benefit.

Background & Experience:

Fernie Fierro comes to Desert Fuels with over 40 years of experience in the fuel industry. From managing convenience stores, to overseeing large fleets of petroleum transports, Fernie has done it all. Even with such a depth of experience and knowledge of wholesale fuel companies, you will still find Fernie doing what he loves the best – getting to know people and developing life-long friendships with customers. You are never “just a customer” to Fernie. He will make you feel like you are family because that’s how he sees you. Fernie is helping Desert Fuels revolutionize the wholesale fuel industry in El Paso, TX, where he and now Desert Fuels call “home”.

At a Glance

How I Share my History:

I have taught and shared not my experience, but my experiences, hoping that it stimulated and or inspired others to follow the direction that we want the industry to follow.

Favorite City:

I love El Paso because of the weather, the warmth and friendliness of its people, and the laid back yet progressive style of life.